Creditcrest Book and reports, end to end
Count an invented month of applications as people through the funnel, cost each funded loan, and check growth against its guardrails.
- 1. A month, in people
- 2. Cost per funded loan
- 3. Guardrails
Step 1 of 3: A month, in people
| Step | People | From the step before |
|---|---|---|
| Apply Started | 400 | |
| Contact Started | 310 | 77.5% |
| Mobile Verified | 280 | 90.3% |
| Email Verified | 262 | 93.6% |
| Identity Verified | 240 | 91.6% |
| Bank Connected | 190 | 79.2% |
| Financial Review Started | 180 | 94.7% |
| Application Submitted | 168 | 93.3% |
| Application Approved | 92 | 54.8% |
| Contract Signed | 81 | 88.0% |
| Loan Funded | 78 | 96.3% |
19.5% of the people who started were funded.